Ogilvy CommonHealth Worldwide

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OGILVY COMMONHEALTH WORLDWIDE RESTRUCTURES US-BASED OFFICES

PARSIPPANY, N.J., October 12 — Ogilvy CommonHealth Worldwide (www.ogilvychww.com), a WPP (NASDAQ: WPPGY, www.wpp.com) company, representing the largest assembly of creative talent in the world of healthcare communications, today announced a restructuring of its US-based offices and naming conventions to better reflect the suite of services available within the organization.

Previously, the network had been home to a collection of business units with independent names and identities representing each of the service groups. With this new initiative, Ogilvy CommonHealth Worldwide has reconfigured its naming conventions to more clearly represent the disciplines and divisions within the organization while showcasing their connectivity to the Ogilvy CommonHealth Worldwide brand as a whole.

Chairman and CEO Matt Giegerich explained the move: “While our organization's individual group identities were meaningful to us, it became clear the multiple identities we had within the marketplace proved confusing at times for others,” said Mr. Giegerich. “We made this move to place greater emphasis on the distinct service offerings available within Ogilvy CommonHealth Worldwide. Now the conversation can focus on our creativity, capabilities and talent available across all of the divisions,” he added.

The move is a continuation of the organization's ongoing rebranding efforts resulting from the CommonHealth and Ogilvy Healthworld merger, announced in June.

Ogilvy CommonHealth Worldwide, with 64 offices across 33 countries, provides 360-degree marketing services, including advertising and promotion, brand identity and development, clinical trial recruitment, direct-to-consumer marketing, direct-to-patient marketing, global integration, insights and analytics, interactive marketing, medical education, medical media planning and buying, payer marketing, public affairs and relations, relationship marketing, scientific communications and publications, specialty marketing and strategic consulting. The organization houses individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities and maintains numerous partnerships both within and outside the networks of the Ogilvy & Mather and WPP companies.

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Ogilvy & Mather and CommonHealth to Merge Their Healthcare Business: New Global Powerhouse Created

New York, June 24, 2010 — Ogilvy Healthworld and CommonHealth, two of WPP's premier healthcare marketing networks, today announced the formation of Ogilvy CommonHealth Worldwide. The new entity, a combination of Ogilvy Healthworld and CommonHealth, becomes the single most innovative, resourceful—and largest— healthcare communications network in the world, with over 1,100 employees in 64 offices across 33 countries.

Matt Giegerich, President and CEO of WPP’s CommonHealth, will serve as Chairman & CEO of the newly formed organization and hold responsibility for continued growth through client-focused insight, innovation and integration across disciplines, channels and geographies. The core offerings of Ogilvy CommonHealth Worldwide will span the 360 degree range of professional and consumer advertising and promotion, relationship marketing, digital/interactive services, media planning and buying, public affairs and relations, managed care marketing, medical education, clinical trial recruitment, market research and analytics, and strategic consulting.

Said Mr. Giegerich, “This couldn’t be a more perfect union. CommonHealth has collaborated extensively with Ogilvy Healthworld for the past fifteen years and we have an enormous amount of trust in the talent, leadership and capabilities of this considerable network. By combining our two organizations—and the remarkable collective talent pool within—we can now offer clients all the communications resources necessary to create and grow powerful, unified global brands in a rapidly evolving healthcare environment.”

Miles Young, Global CEO of Ogilvy & Mather, said “We are very proud to welcome the CommonHealth family into the Ogilvy Network. The two brands are both consistent and complementary. The healthcare business is undergoing a seismic shift as clients seek greater efficiency and effectiveness for agency alignments. The scale this venture brings us will be a powerful catalyst to this change, and will give clients access, innovation and creativity, in depth, around the world.”

Moving forward, the group will operate under the Ogilvy CommonHealth Worldwide umbrella, but maintain individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities in some markets. An executive council, comprised of leadership from both organizations, will oversee all day-to-day operations, reporting to Mr. Giegerich.

Ogilvy Healthworld

Ogilvy Healthworld is a leading global healthcare communications network with 55 offices in 33 countries. Part of the Ogilvy & Mather network, a WPP (NASDAQ: WPPGY, www.wpp.com) company, Ogilvy Healthworld provides 360 Degree marketing services including Advertising, Public Relations, Direct-to-Consumer, Direct-to-Patient, Relationship Marketing, Medical Education, Brand Development, Clinical Trial Recruitment and Global Integration.

CommonHealth

CommonHealth (www.commonhealth.com), one of the world’s leading healthcare-communications networks, is a WPP (NASDAQ/ADR: WPPGY; www.wpp.com) company. CommonHealth companies span the spectrum from professional- and consumer-advertising agencies to firms specializing in relationship marketing and medical education. Beyond these disciplines, CommonHealth offers clients specialized expertise in global marketing, research-based consulting, media planning and buying, managed care marketing, brand identity and design, and the latest in interactive technologies.

WPP

WPP is a world leader in communication services. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing. The company employs 135,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.

Contacts:

Toni Lee, Ogilvy & Mather, 212-237-5090/917-679-7631 – toni.lee@ogilvy.com Beth Paulino, CommonHealth, 973-352-2278/862-812-4972 – bpaulino@commonhealth.com

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GLORIA GIBBONS, PRESIDENT EMEA, AP & LATINA OF OGILVY COMMONHEALTH WORLDWIDE, TO CHAIR EACA HEALTH COMMUNICATIONS COUNCIL

PARSIPPANY, N.J., March 9 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced that the company‘s President of EMEA, AP, Latina, Gloria Gibbons, has been elected Chairman of the Health Communications Council (HCC) of the European Association of Communications Agencies (EACA).

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Ms. Gibbons succeeds Max Jackson, CEO EMEA & AsiaPac of Sudler & Hennessy, who successfully chaired the HCC for the last three years. With 20 years of experience in healthcare communications consultancy, she has worked across a range of disciplines and has run agencies specializing in DTC, digital, advertising, branding, PR, medical education and consulting, working in pharmaceutical and consumer health.

“I feel honored to be elected to chair this well-established Council where we try to help to meet the demands of a healthcare industry which is increasingly European and global in its needs and outlook,” Ms. Gibbons shared. “There is a lot of work to do and I am delighted to be part of this.”

Her objectives as chairman of HCC are to focus on solutions to the healthcare issues that face the industry. “We are currently conducting a survey on pitch habits among our industry to better understand what could be optimized”, she added. The launch of a new EACA Euro Effie pharmaceutical category in 2012 is also one of her initiatives. This new category covers communications campaigns for prescription medicines and complements the existing health category, which covers OTC medicines and beauty products.

Dominic Lyle, EACA Director General, said, “With her global experience within the health sector, Gloria is a huge asset to the HCC group responding to the very specific demands of the health industry. She brings a new, fresh perspective to our HCC activities. I am delighted to have her on board.”

About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

About the Health Communications Council
The Health Communications Council, representing the best established European networks of health communications agencies, seeks to be recognized as the privileged partner of the European Commission, of local governments, European and national public authorities, as well as of the pharmaceutical industry in building tomorrow‘s healthcare communications. It is one of the five Councils of the European Association of Communications Agencies (EACA).

 

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PHARMAX OGILVY HEALTHWORLD RELAUNCHES AS OGILVY COMMONHEALTH

PARSIPPANY, N.J., March 8 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced PHARMAX Ogilvy Healthworld, its Seoul-based company, has relaunched the group as Ogilvy CommonHealth.

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Matt Giegerich, Chairman & CEO of Ogilvy CommonHealth Worldwide, who visited Korea last week for the relaunch, said, “We are very excited that PHARMAX will now be known worldwide as Ogilvy CommonHealth. PHARMAX has been a leader in the Korean market and a bright part of the Ogilvy organization for a number of years. With this name change, the group will have a much clearer connection to our global network of healthcare communications specialists, and we look forward to using their many resources and talents to help build our clients’ healthcare brands.”

Along with rebranding the Korean office, Ogilvy CommonHealth has appointed Yeon-Hee (Christine) Hwang, who has an extensive background in the healthcare marketing industry, as managing director of the group.

Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

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Leading communications agency gives away free health marketing ideas

Top agency, Ogilvy Healthworld, invites London health enterprises to an idea pop-up shop on local high street in bid to get community and commerce fighting fit and healthy

LONDON, UK, 26 January 2012: Leading global healthcare communications agency, Ogilvy Healthworld, is opening an idea pop-up shop to offer free marketing and communications advice to health-related enterprises in London. The Ogilvy Healthworld Idea Shop will be manned by the agency’s advertising, PR, digital, medical education, consulting and market access experts who are keen to give something back to the local community by doing what they do best - generating ideas.

The Ogilvy Healthworld Idea Shop will open its doors on a London high street this March in a bid to get the local community and commerce fighting fit and healthy. Local health-related small businesses, charities and initiatives are invited along during the two day opening to benefit from a free 90 minute idea-thon to address their communications challenges and needs.

So how does it work? To ensure we can give the best ideas, applications must be made in advance via the Idea Shop blog and website: www.ideashop.ogilvy.co.uk. The application deadline is Monday 27th February 2012. We will then invite selected applicants to a free brainstorming session at the pop-up shop in Central London in March.

“There is a lot of excitement about the Idea Shop,” said Matt de Gruchy, Ogilvy Healthworld UK CEO. “As an agency, we are passionate about health, communications and idea generation and this is the perfect way for us to give something back to the community we work in. The Ogilvy Idea Shop is a proven success and we are confident the Ogilvy Healthworld Idea Shop will be just as successful, especially with its healthy twist.”

The Idea Shop was first launched by Ogilvy & Mather UK in 2010 and has since offered free ideas to businesses in Brixton, East London, Soho and, most recently, at Marketing Week Live! The Ogilvy Healthworld Idea Shop in March 2012 will be the first for the group’s global healthcare communications agency which forms part of Ogilvy CommonHealth Worldwide.

“The Ogilvy Idea Shop gave us a fantastic opportunity which we would never have been able to afford otherwise,” said James Gadsby-Peet, Battersea Dogs & Cats Home. “The team had really thought about the task that we gave them and provided us with great recommendations as to how to move forward. A lot of what they suggested has underpinned our thinking over the next 12 months.”

Contact

For enquires relating to the Ogilvy Healthworld Idea Shop, please contact:
Idea.shop.health@ogilvy.com

Notes to editors

Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide (www.ogilvychww.com), part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com), represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. Ogilvy CommonHealth Worldwide provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, scientific communications and publications and strategic consulting. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

WPP
WPP is a world leader in communication services. Through its operating companies, WPP provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing. The company employs 135,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.

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OGILVY COMMONHEALTH WORLDWIDE HONORED WITH A FINALIST NOMINATION AT THE 2011 GLOBAL AWARDS

PARSIPPANY, N.J., November 17 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced its 2010 Holiday E-card has been named a Global Awards finalist in the "Communication to the Healthcare Professional: Promotional Marketing/Advergame" category.

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP (NASDAQ: WPPGY, www.wpp.com) company.

Now in its 17th year, the Global Awards is an international competition that honors excellence in healthcare communications. This year's finalists were selected from a range of submissions from 22 countries with entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare-related products and services. All submissions were judged by the Global Awards Grand Jury, a panel of international industry experts, representing the top creative minds in the field of healthcare advertising.

The Ogilvy CommonHealth Worldwide 2010 Holiday E-card was distributed to the company's clients, staff, vendors and colleagues as an entertaining and festive interactive card to spread holiday cheer. The card gave recipients the opportunity to select one of four worthy charitable organizations: Doctors Without Borders, Friends of the Earth, America's Promise Alliance or Heifer International. Ogilvy CommonHealth Worldwide made a donation to each on behalf of the recipients, with the amount per charity determined by the votes received.

Winners will be announced on Thursday, December 1, in both New York City and Sydney, Australia, at Helen Mills and Simmer on the Bay, respectively.

"We are truly honored to have been named a finalist in this year's Global Awards. To be acknowledged in this prestigious, creative realm—and for a warm-spirited holiday message that so many put a great deal of thought into—is very rewarding and meaningful to the entire team who worked to make the e-card so special," said Beth Paulino, SVP, Communications & PR at Ogilvy CommonHealth Worldwide.

Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

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OGILVY COMMONHEALTH WORLDWIDE'S DARLENE DOBRY NAMED TO THE PHARMAVOICE 100

PARSIPPANY, N.J., August 3 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced the agency's president of its Medical Marketing group, Darlene Dobry, has been named to the PharmaVOICE 100 list by premier industry publication, PharmaVOICE.

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

PharmaVOICE 100, established by the widely renowned PharmaVOICE magazine, is an annual list of individuals recognized for their inspirational contributions to the life-sciences industry. The distinguished honorees are nominated by PharmaVOICE readers and are selected based on well-crafted and comprehensive testimonial essays describing how nominated individuals have motivated and effected positive change within the healthcare marketing industry.

Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

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OGILVY COMMONHEALTH WORLDWIDE NAMED AN EPA WASTEWISE PARTNER

PARSIPPANY, N.J., July 22 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced the organization has been named a WasteWise partner by the United States Environmental Protection Agency (EPA).

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com).

WasteWise is a voluntary, EPA-sponsored program that promotes and commends innovative and successful approaches to waste reduction. Launched in 1994, the initiative aims to reduce and recycle costly municipal and industrial solid wastes to benefit the environment. Pledging to partner with WasteWise, Ogilvy CommonHealth Worldwide has earned recognition as an environmental leader for their commitment to the use of biodegradable office supplies and water purifying systems at the Parsippany headquarters campus.

For more information about the Environmental Protection Agency and WasteWise, please visit http://www.epa.gov/epawaste/partnerships/wastewise/index.htm.

Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

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OGILVY COMMONHEALTH WORLDWIDE COMPANIES WIN TWO COMMUNIQUÉ AWARDS

PARSIPPANY, N.J., July 15 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced their OgilvyHealthPR and Ogilvy Digital Health groups, working collaboratively, won two awards at the industry-leading Communiqué Awards in the “Best Patient Initiative” and “Excellence in Digital Communications” categories. The organization also had four entries that made the competition's finalists list, three from OgilvyHealthPR and one from Ogilvy4D.

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). OgilvyHealthPR (a public relations firm), Ogilvy Digital Health (a full-service interactive company) and Ogilvy4D (a medical education agency) are all part of the Ogilvy CommonHealth Worldwide organization.

The 14,^th annual Communiqué Awards ceremony was held on July 7 at the Grosvenor House hotel in Park Lane, London. The competition, organized by PMGroup (www.pmgrouplive.com), encourages, recognizes and commends excellence and best practices in healthcare communications.

For more information about the Communiqué Awards, please visit www.pmlive.com/community/pmgroup_awards/communique_awards. Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing and strategic consulting. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

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OGILVY & MATHER AND OGILVY COMMONHEALTH WORLDWIDE SWEEP THE HEALTHCARE CATEGORIES AT 2011 EL SOL FESTIVAL

PARSIPPANY, N.J., June 9 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced that the network, together with Ogilvy & Mather's Mexico-based agency, won seven Sol Awards at El Sol (The Sun), the world-renowned Spanish and Latin American Festival of Advertising Communication, held in San Sebastián, Spain, making the groups the most awarded agencies in the healthcare categories.

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

The 26th annual multimedia festival, which took place May 26-28, was organized by the international nonprofit group Spanish Association of Advertising Agencies (AEAP) and promotes advertising creativity in all channels. This is the first year El Sol added healthcare categories to the competition.

Ogilvy & Mather (Mexico); in conjunction with Ogilvy Healthworld's Mexico City office, was awarded three Sol Awards; one gold, one silver and one bronze. Ogilvy CommonHealth's Madrid-based agency received two silver and two bronze Sol Awards.

Gloria Gibbons, President of EMEA, AP & Latina at Ogilvy CommonHealth Worldwide, shared, “We have great creative talent in our Spain and Mexico offices and these awards recognize that. It is an honor for our network to be most awarded in the healthcare categories.”

For more information about the El Sol Festival, please visit www.elsolfestival.com.

Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, scientific communications and publications and strategic consulting.

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OGILVY COMMONHEALTH WORLDWIDE WINS BRONZE AT OTC AWARDS

PARSIPPANY, N.J., May 11, 2011- Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced it has won a bronze award in the 2011 OTC/HBA National Advertising Awards.

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP (NASDAQ: WPPGY, www.wpp.com) company.

The OTC/HBA National Advertising Awards, sponsored by OTC Perspectives magazine, recognizes achievement in best practices, knowledge and insight for pharmaceutical marketers who are leading, creating and implementing OTC communications. All winners were announced at the awards dinner held on May 10 at the Sheraton Atlantic City Convention Center Hotel, Atlantic City.

Ogilvy CommonHealth Worldwide, along with Grey Advertising (a WPP sister company) and a number of other client agency partners, won bronze in the Best Integrated Category for their work created for a leading pain and fever reducing OTC medication marketing campaign.

Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, interactive services, managed care marketing, medical education, media planning and buying, scientific communications and publications, clinical trial recruitment, market research and analytics, strategic consulting, and public affairs and relations. The organization also houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

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OGILVY COMMONHEALTH WORLDWIDE WINS GOLD AT THE DTC AWARDS

PARSIPPANY, N.J., April 13 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced the organization was awarded Gold status in the “Best CRM/Direct Mail Campaign” category for their work on a leading women's healthcare brand at last week's 2011 DTC National Advertising Awards.

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP (NASDAQ: WPPGY, www.wpp.com) company.

The DTC National Advertising Awards, sponsored by DTC Perspectives magazine, honor excellence in best practices, knowledge and insight for pharmaceutical marketers who are leading, creating and implementing direct-to-consumer communications. Winners were announced on April 7 at the DTC National Advertising Awards Dinner held at the Marriott Copley Place in Boston, MA.

Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, scientific communications and publications and strategic consulting. The organization also houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

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OGILVY COMMONHEALTH WORLDWIDE'S MATT GIEGERICH NAMED TO OGILVY & MATHER WORLDWIDE BOARD

PARSIPPANY, N.J., January 18 - Ogilvy CommonHealth Worldwide (OCHWW), representing the largest assembly of creative talent in the world of healthcare communications, today announced the addition of Chairman and CEO Matt Giegerich to the worldwide board of the Ogilvy & Mather organization. The Ogilvy & Mather worldwide board consists of 30 senior executives representing all agency disciplines and worldwide offices.

Ogilvy CommonHealth Worldwide (www.ogilvychww.com) is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com).

Mr. Giegerich is joined by Polo Garza, President and General Director Ogilvy & Mather Mexico, and Nunu Ntshingila, CEO Ogilvy South Africa, in receiving this honor.

"Latin America, Africa and Healthcare are each critical to Ogilvy's growth in the future. Polo, Nunu and Matt represent the opportunity we see in each area," said Shelly Lazarus, Chairman, and Miles Young, CEO, of Ogilvy & Mather. "They bring valued perspectives and expertise to the board."

Mr. Giegerich is at the helm of what is today the single largest healthcare communications network in the world as a result of last year's merger of Ogilvy Healthworld and CommonHealth. He brings broad healthcare experience to his new role, having served as President and CEO of CommonHealth for the past 10 years and consistently contributed to the organization's growth for the past 20.

Ogilvy CommonHealth Worldwide, with 64 offices across 33 countries, provides marketing services including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, interactive services, managed care marketing, medical education, media planning and buying, scientific communications and publications, clinical trial recruitment, market research and analytics, strategic consulting, and public affairs and relations. The organization houses individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities and maintains numerous partnerships both within and outside the networks of the Ogilvy & Mather and WPP companies.

Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

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Ogilvy CommonHealth Worldwide Looks to the Future

The World’s Largest Healthcare Communications Network Releases Survey Findings, Unveiling Predictions for Healthcare Marketing in 2011

Parsippany, NJ, USA – 10 January, 2011: As Ogilvy CommonHealth Worldwide, the largest healthcare communications network, formally opens its doors for business, the company has released the results of a global survey of pharmaceutical executives identifying predictions for healthcare marketing communications in 2011. As might be expected, the survey revealed a continued shift toward digital communications, with 74% of respondents anticipating an increased spend on digital activities in the coming year. Other key survey findings include the changing role of the patient and a trend toward more customer segmentation. The survey, which interviewed pharmaceutical executives from 57 countries, all with responsibilities for marketing or communications, was conducted by FirstWord Pharma.

“As the world’s largest and most extensive healthcare communications network, we are committed to anticipating changes within the healthcare industry, and enabling our clients to successfully navigate through a rapidly evolving healthcare environment,” said Matt Giegerich, Chairman and CEO of Ogilvy CommonHealth Worldwide. “While the survey revealed what we expected it would about the growing role of digital technologies in healthcare, it is crucial to remember that technology in itself is not a panacea; it needs to be adopted and incorporated into our everyday behavior.”

Anticipating the role digital communications will continue to have on healthcare communications, Ogilvy CommonHealth Worldwide has published 202020 VISION, a digital-health report outlining 20 scenarios of what digitally driven healthcare might look like in 2020.

“In our view, technology, particularly that which has driven social media, already has had a profound impact on the psychosocial context of health and healthcare,” said David Davenport-Firth, global brand strategy director and author of 202020 VISION. “And this will continue at an accelerating pace up to and beyond 2020.”

For more information about Ogilvy CommonHealth Worldwide and to see the results of the global survey of pharmaceutical executives, visit www.ogilvychww.com.

To request a copy of 202020 VISION, please contact 202020@ogilvy.com.

For more information, contact:

Beth Paulino
973-352-2278
bpaulino@commonhealth.com

Avra Goldstone Lorrimer
+44 (0)20 7108 6512
avra.lorrimer@ohpr.com

Notes to Editors:

About the Survey

The survey was conducted by FirstWord Pharma (www.firstwordpharma.com), a leading supplier of business intelligence solutions for the pharmaceutical industry, between the dates of December 13, 2010, and December 21, 2010. 264 pharmaceutical executives with responsibilities for marketing or communications participated in the survey. Survey responses were received from 57 countries including Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Guatemala, Hungary, Ireland, Israel, Italy, Japan, Kenya, Korea, Lebanon, Lithuania, Macedonia, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Panama, Peru, Portugal, Romania, Russia, Saudi Arabia, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobago, Turkey, United Arab Emirates, United Kingdom, United States, Venezuela and Yugoslavia.

Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP (NASDAQ: WPPGY, www.wpp.com) company, represents the largest assembly of creative talent in the world of healthcare communications with 64 offices across 33 countries. Ogilvy CommonHealth Worldwide provides marketing services including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, digital/interactive services, managed care marketing, medical education, media planning and buying, scientific communications and publications, clinical trial recruitment, market research and analytics, strategic consulting and public affairs and relations. The organization houses individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities in some markets and maintains numerous partnerships both within and outside the networks of the Ogilvy & Mather and WPP companies.

WPP

WPP is a world leader in communication services. Through its operating companies, WPP provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing. The company employs 135,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.